Niche Goods

Prada revenue rises 12 percent

 ·  By Qistina Rosdi
The sleek exterior of a modern luxury store with large windows and minimal design.
The sleek exterior of a modern luxury store with large windows and minimal design. Photo: Mathias Reding/Pexels

Prada Group net revenues rose 12% to €4.54 billion (about $4.99 billion) for the nine months ended 30 September 2026, covering the first three quarters of the fiscal year.

At constant exchange rates the same period showed a 15% increase, translating to a 4% organic gain that excludes any currency-related effects.

Total retail sales reached €3.93 billion, up 11% on a constant-exchange basis and 2% organically; this figure aggregates sales from both the Prada and Miu Miu labels.

Wholesale revenue climbed to €428 million, a 35% rise at constant rates, while royalties grew to €178 million, up 77% as a result of expanded licensing agreements.

By brand, Prada retail sales rose 2% over the nine months and 1% in the third quarter. Miu Miu sales increased 1% for the nine-month stretch but fell 3% in Q3, reflecting differing regional trends.

The ongoing integration of Versace added €441 million to net revenues, a contribution that continues to be reflected in the consolidated results.

The Americas delivered the strongest retail performance, generating €851 million, a 33% jump at constant rates and 13% organically; this region includes both North and South American markets.

Asia Pacific sales rose to €1.34 billion, up 12% on constant rates and 5% organically, while Japan contributed €424 million, a 5% increase at constant rates and 2% organically, highlighting steady demand across the broader region.

Europe recorded €1.18 billion in retail sales, a 5% rise at constant exchange rates but a 3% organic decline. Middle East sales fell 23%, though the group noted a quarter-on-quarter improvement that suggests a possible rebound.

As of 30 June 2026 the group operated 832 stores, owned 24 factories and employed 17,816 people, with the store network spanning flagship locations in major cities worldwide.

The figures illustrate that luxury demand can remain resilient even when regional markets diverge, and that integrating new brands like Versace can boost overall scale without disrupting existing lines.

Chairman and executive director Patrizio Bertelli said the environment remains complex and volatile, requiring focus, agility and rigorous execution. He added that, against this backdrop, the company continues to build on the foundations of creativity, product excellence and manufacturing know-how.

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