John Lewis has partnered with Northern Gym Equipment to bring premium home gym equipment to customers nationwide through the retailer’s online platform. This partnership reflects growing consumer demand for high-quality, design-led fitness equipment that integrates seamlessly into modern homes.
Northern Gym Equipment’s collection has launched online across the full John Lewis website, featuring neoprene dumbbells and kettlebells, dumbbell hands, hip bands, hollow rollers, pilates rings, swiss balls, yoga mats, and yoga blocks in classic and contemporary color hues.
Within its first week of launching at John Lewis online, Northern Gym Equipment was one of the top-performing gym equipment brands, underlining strong customer demand for trusted, design-led home fitness solutions.
Bimbola Akinloye, buyer, fashion brands: clothing & sports at John Lewis Partnership, said: “Our customers want products that fit seamlessly into the way they live today, and home fitness and wellbeing is becoming an increasingly important part of that. It is a key investment category for John Lewis.
Northern Gym Equipment impressed them with a beautifully designed range, trusted quality and clear understanding of modern lifestyles. They also have the ability to scale and grow distribution as they look to the future.
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Additional product categories and exclusive John Lewis only fitness bundles will roll out over the coming weeks, giving customers access to curated collections unavailable anywhere else. Mahavir Singh Nerwan, co-founder and director of Northern Gym Equipment, noted that changes in working patterns and lifestyles are driving sustained investment in home fitness.
Today’s home gym isn’t a room hidden away – it’s an extension of the home, designed to reflect personal style as much as performance. That’s why Northern Gym Equipment has developed collections where customers can choose premium equipment in colorways that complement their interiors.
Northern Gym Equipment has become one of the UK’s fastest-growing home fitness brands.
The new collaboration between John Lewis and Northern Gym Equipment reflects a significant shift in consumer behavior, with home fitness becoming a permanent lifestyle category. As fitness becomes integrated into everyday life, consumers are looking beyond functionality alone, seeking quality products that complement the design and aesthetics of their homes.
With this partnership, John Lewis and Northern Gym Equipment aim to make premium home fitness equipment accessible to even more customers, providing them with an inspiring new way to create fitness spaces with products they’ll love using every day.
