Market 32 and Price Chopper have lowered everyday prices on more than a thousand grocery essentials and overhauled the AdvantEdge Rewards program to pay cash value instead of points. The two-pronged value campaign is rolling out at the grocer’s 128 stores this fall.
The AdvantEdge Rewards program, which has long relied on points multipliers and gamified promotions, now displays rewards as cash value instead of points. For instance, 515 points will appear as $5.15 on receipts. Through Nov. 7, members earn 2 percent back on nearly everything, double the program’s normal savings rate, with every reward applied as savings on a future shopping trip.
“We know that now more than ever, our customers are looking to make their grocery budgets go further, and we’re excited to roll out this campaign to help them find the best of what we have to offer at the very best prices,” said Blaine Bringhurst, president of Market 32 and Price Chopper. He added, “Our goal of making it easier to save was also the inspiration for the shift from points to dollars with our AdvantEdge Rewards program. It’s a reflection of Market 32 and Price Chopper’s commitment to helping customers see and feel the difference each time they shop with us.”
The price reductions cover more than a thousand everyday staples spanning breakfast, lunch, dinner, and snacks, timed to the stretch when back-to-school, football season, and holiday preparation strain grocery budgets. Shoppers can spot the reductions on bright yellow tags labeled “new lower price,” a design inspired by Price Chopper’s decades-old promotional branding. Weekly ads will feature additional deep discounts and market-leading deals.
The campaign includes a dedicated landing page, digital videos, display ads, and social content. Store teammates are available to answer questions. “We remain committed to finding more ways to provide our customers with meaningful value,” Bringhurst said.
Founded in 1932 by the Golub family, Market 32 and Price Chopper operate 128 supermarkets with more than 15,500 teammates in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire.
