Frasers Plus Designer Outlet Swindon has strengthened its premium fashion offer with the signing of British heritage brand, Belstaff, adding another international retailer to the destination’s growing fashion line-up.
New Store Opening
The new 1,500sq ft store, which opened on Friday 31st July, will offer Belstaff’s renowned menswear, footwear and accessories.
Known for its iconic outerwear, craftsmanship and contemporary design, the brand further enhances the destination’s fashion credentials and broadens choice for customers. The variety of products offered by Belstaff will cater to diverse customer preferences, providing an extensive range of stylish and high-quality items.
Belstaff’s arrival is the latest example of Global Mutual’s continued focus on attracting established fashion brands to Frasers Plus Designer Outlet Swindon, reinforcing the destination’s position as a well-connected outlet with strong regional reach.
The integration of Belstaff into the existing brand mix at Frasers Plus Designer Outlet Swindon is expected to create a synergistic effect, where the presence of one brand enhances the appeal of others, ultimately benefiting the destination as a whole. This strategic approach to brand selection and placement is key in creating an engaging and dynamic shopping environment.
Strategic Location
Strategically located on the M4 corridor, the destination serves a significant catchment across the South West and beyond, making it an attractive location for retailers looking to grow their outlet presence.
The proximity to major transportation routes and the large catchment area ensure that Frasers Plus Designer Outlet Swindon is easily accessible to a wide audience, increasing its potential for attracting customers and driving sales. This, in turn, contributes to the destination’s appeal to retailers seeking to expand their outlet presence.
Belstaff joins an established fashion line-up including Polo Ralph Lauren, BOSS, Tommy Hilfiger, Calvin Klein and Reiss.
The addition enhances the destination’s consumer appeal as a regional hub for premium brands, reinforcing the position as one of the UK’s leading outlet shopping destinations.
In practice, Belstaff’s arrival means that customers will have access to a wider range of premium brands, which could lead to increased foot traffic and sales for the destination as a whole.
This, in turn, could have a positive impact on the local economy, as Frasers Plus Designer Outlet Swindon continues to establish itself as a major shopping destination.
Leasing Strategy
Nicky Lovell, head of outlets and retail business development at Global Mutual, said: “Belstaff is a strong addition to Frasers Plus Designer Outlet Swindon and reflects the calibre of brands choosing to invest in the destination.
Brands are increasingly selective about where they invest, and Belstaff’s decision to open at Frasers Plus Designer Outlet Swindon reflects the strength of the destination’s long-term proposition.
They are focused on attracting brands that complement the existing brand mix, strengthen the customer offer and support sustainable long-term growth across the destination.
Belstaff is an excellent fit alongside Global Mutual’s existing fashion brands and further enhances the quality and choice available to customers.
It is a British fashion brand with a strong reputation.
The leasing strategy at Frasers Plus Designer Outlet Swindon is centered around creating a curated mix of brands that cater to diverse customer preferences, providing a unique and engaging shopping experience. By carefully selecting brands that complement each other, the destination aims to support a dynamic and sustainable retail environment.
The success of this approach is evident in the growing number of premium brands choosing to invest in the destination, further solidifying Frasers Plus Designer Outlet Swindon as a leading outlet shopping destination in the UK.
