Neville Medhora, a seasoned copywriter, claims AI-generated text is 95% as good as human writing, even for complicated work. He believes that with the right formula, AI can emulate a human brain and produce high-quality content.
Medhora is the founder of Swipe File, a curated library of promotional content, and previously founded Kopywriting Kourse, an instructional site. He has been following AI development for a long time and thinks it’s based on human learning. He first appeared on the podcast in 2018, and since then, he has continued to address AI content and adapting to change.
According to Medhora, AI can already do a good job, but it still lacks some things. He categorizes writing into easy, medium, and hard tasks. AI solves easy writing, such as generating headlines, and can produce 50 versions of an article. For instance, AI can generate a headline for a podcast episode based on the transcript, which is an example of easy writing.
Medhora notes that AI is 95% as good as human writing, even for high-level tasks like writing emails or social media posts. However, he believes that transparency is key, and people don’t mind AI writing as long as they’re not fooled into thinking it’s from a human. He acknowledges that AI-generated articles can be good, but they’re different from his style, and he recognizes and adjusts it for important pieces.
Medhora uses various AI models, including ChatGPT and Gemini, for writing and image generation. He also uses Grok for spicy questions and Perplexity to test other models. He notes that the platforms are roughly the same for writing, but there are significant differences for images and video. For example, ChatGPT Image 2.5 is vastly better than 2.0, which was much better than Google’s Nano Banana.
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Medhora’s own newsletter and copy are 100% human-written, but he uses AI for image generation. He believes that tweaking and massaging AI copy is an essential skill in 2026. Instead of writing one email for a client, maybe he can write thousands.
Medhora is attending Ahrefs’ SEO conference to learn more about AI-generated SEO strategies. He notes that spreading content across the internet, including video, audio, text, and images, is important for AI models to scrape and learn from.
Medhora’s tool, Remix, helps users generate tailored content ideas based on their website. It costs $200 per year and is available on SwipeFile.com.
For more information about Neville Medhora, visit SwipeFile.com or SwipeFile.com/remix. He is also on social media platforms, including X, Instagram, YouTube, and LinkedIn.
