Use Cialdini’s shortage precept to prompt recipients to create a way of urgency and full the purchase rapidly. Email attention spans are short – about 11 seconds, based on Litmus analysis. Use photographs or GIFs to rapidly communicate the profit your readers will obtain from the supply.
- Get people to stick around and make your content stand tall.
- Making it clear, straightforward to know, and fast to ship is paramount, or your viewer may scroll on.
- With promotional videos, shorter is best, particularly when it’s headed for the web.
- While it used to require extensive assets, thanks to apps like Promo, it’s simpler than ever to make skilled movies in a matter of minutes.
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